In case the fans didn't know:

Spin Master Signs Master Toy Deal for The Last Airbender Publish date: Jul 24, 2009

Source: License! Global Weekly E-news

Nickelodeon and Viacom Consumer Products has tapped Spin Master as master toy licensee for the upcoming feature film The Last Airbender.
The kids' line will feature movie-inspired action figures, vehicles, play sets and more.

"There is tremendous anticipation for The Last Airbender, and we are thrilled to bring a hugely innovative hit TV property to life through our partnership with Spin Master," says Leigh Anne Brodsky, president of NVCP. "Our co-branded product line will dive into The Last Airbender's rich storyline and promises timeless play experiences for the original series' super-fans, as well as for new fans of the film."

 

The Last Airbender, directed by M. Night Shyamalan, is based on the Nickelodeon animated TV series "Avatar: The Last Airbender." The film hits theaters July 2, 2010, nationwide. The TV series is syndicated in more than 120 countries and was a recent recipient of a Peabody Award.

 

"M. Night Shyamalan and Paramount have done an incredible job of adapting the mythology of 'Avatar,' the Nick TV show, into an imaginative and visually stunning live-action, big-screen fantasy adventure film," says Adam Beder, vice president of licensing at Spin Master. "It's a natural fit for us to re-create the magic of the film into an original and creative new toy line that children will love."